A blend of luxury, motorsport, and Australian heritage.
Louis Vuitton is taking its Formula 1 partnership to the next level with the unveiling of the 2025 Grand Prix Trophy Trunk. As the official title partner of the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025, the luxury brand has created a custom trunk to house the winner’s trophy at the season opener in Melbourne from March 14 to 16.
A Fusion of Heritage and Motorsport
Inspired by Louis Vuitton’s signature cargo trunks, the Trophy Trunk combines the brand’s classic monogram with racing-inspired details. The brown and gold exterior features diagonal checkerboard patterns in Australia’s traditional green and gold colors. Inside, a glossy steering wheel design is embedded, symbolizing the connection between luxury and motorsport.
Louis Vuitton describes the trunk as a fusion of tradition and innovation, reflecting both the host city’s identity and F1’s competitive spirit. The brand’s presence will also be seen on track banners, signage, and activations from its LVMH partners, including Tag Heuer and Moët & Chandon.
The Louis Vuitton Trophy Trunk will be awarded to the winner of the Australian Grand Prix, making it a prestigious symbol of victory in the 2025 F1 season.
0 Comments