JD Sports has teamed up with New Balance once again to introduce four exclusive colorways of the New Balance 740. This release continues JD’s history of bringing unique styles to sneaker fans, following previous collaborations on the New Balance 1000, 9060, and 1906 models.
About the New Balance 740
The 740 stays true to its original 2000s design, featuring:
👟 A breathable knit mesh upper for comfort
🎨 Two-tone overlays for a stylish look
🦵 A segmented midsole for better support
Now available in four exclusive JD colorways:
- 🩶 Pearl Grey
- 🤍 Sea Salt
- 🌑 Slate Grey
- 🐺 Timberwolf
A Campaign Led by Ayra Starr
The campaign for this release is led by Nigerian singer-songwriter Ayra Starr, who showcases the versatility and everyday appeal of the sneaker. JD and New Balance also hosted an exclusive event featuring:
🎶 A live performance by Ayra Starr
🎧 Music from DJ Skyla Tylaa
🖼️ An immersive experience to explore the new 740 lineup
Release Details
📍 Where to Buy: JD Sports (exclusive release)
📅 Available Now
This drop blends retro inspiration with modern style, making it a must-have for sneaker lovers!
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