For the first time in its nearly 100-year history, the Grand Prix de Monaco will have a title partner—TAG Heuer. The Swiss luxury watchmaker, already the official timekeeper of Formula 1, has strengthened its ties with motorsport by securing this historic partnership.
A Legacy in Racing
TAG Heuer has been a part of Formula 1 for 75 years, making this partnership a natural fit. The Monaco race and TAG Heuer share a long history, with the brand’s iconic Monaco collection being named after the legendary street circuit.
Over the years, famous drivers like Jochen Rindt, Niki Lauda, Alain Prost, and Ayrton Senna have worn Heuer chronographs. More recently, Daniel Ricciardo, Max Verstappen, and Sergio Pérez have celebrated victories at Monaco with TAG Heuer’s support.
Strengthening the Partnership
Under this multi-year deal with the Automobile Club de Monaco, TAG Heuer is not only the title partner of the Formula 1 TAG Heuer Grand Prix de Monaco but also a partner of the Rallye Monte-Carlo Historique.
Official Statement
TAG Heuer CEO Antoine Pin expressed excitement about this renewed partnership, emphasizing the brand’s deep connection to competition, precision, and the challenging Monaco street circuit.
This milestone marks a new era for TAG Heuer and Formula 1, reinforcing their shared passion for speed and excellence.
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