Nike and SKIMS Join Forces for Women’s Activewear Line

A new partnership focused on innovation and inclusivity.

Nike and SKIMS have announced a major collaboration to launch NikeSKIMS, a joint women’s activewear label that blends Nike’s sports expertise with SKIMS’ signature shapewear technology. This move marks an important step for both brands—Nike under the leadership of its new CEO, Elliot Hill, and Kim Kardashian’s expanding business empire.

A Focus on Women and Innovation

The partnership aims to create sportswear for women of all body types, emphasizing both performance and comfort. In an official statement, Kardashian highlighted the shared values of both brands, saying:

"Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women."

SKIMS’ Growing Influence in Fashion and Sports

Since its launch in 2019, SKIMS has become a dominant name in shapewear and loungewear, disrupting the industry with size-inclusive and solution-oriented designs. This collaboration follows SKIMS’ recent partnership with The North Face, where redesigned TNF pieces in skin-toned colorways sold out instantly. In December 2024, SKIMS also opened its first flagship store in New York City, spanning 6,570 square feet over four floors.

SKIMS has been expanding into the sports world for years, working with Team USA for the Olympics since Tokyo 2020, and launching a WNBA collaboration in 2024.

Nike’s Strategic Shift

Nike has faced challenges in recent years, with some sneaker fans criticizing its reliance on retro designs instead of new innovations. Former CEO John Donahoe stepped down in 2024, and JD Sports even blamed Nike’s lack of fresh ideas for a drop in UK retail sales.

However, with Elliot Hill returning as CEO, there’s renewed optimism about Nike’s direction. The NikeSKIMS partnership could signal a fresh approach to innovation and inclusivity in sportswear.