Kicking off the historic 10-year partnership as the Title Partner of the F1 Louis Vuitton Australian Grand Prix 2025.
Luxury fashion house Louis Vuitton has announced a historic 10-year partnership with Formula 1, marking a significant moment in the world of motorsports and luxury fashion. As part of this collaboration, Louis Vuitton will become an Official Partner of Formula 1 and will be the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025.
This partnership will bring Louis Vuitton’s elegance and craftsmanship to the high-speed world of F1. The brand’s presence will be seen on racetracks worldwide, with trackside branding and its signature Trophy Trunks, which will be displayed before races and presented to winners on the podium. This move reflects the growing connection between sports, fashion, and global entertainment.
Louis Vuitton has already established a relationship with motorsports, having created a Trophy Trunk for the Formula 1 Grand Prix de Monaco in 2021. The brand has also crafted custom trunks for prestigious events like the FIFA World Cup, the Ballon d’Or, and the Olympic Games.
The 2025 Formula 1 season will begin in Melbourne on March 16, where Louis Vuitton will make its debut as an official partner. With the tagline “Victory travels in Louis Vuitton,” the brand aims to bring a new level of prestige to Formula 1 while celebrating the excitement, speed, and innovation of the sport.
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