Shai Gilgeous-Alexander’s first signature sneaker shines at NBA All-Star Weekend.
Name: Converse SHAI 001 “Butter”
Colorway: TBC
SKU: A18771C-100
MSRP: $130 USD
Release Date: Fall 2025
Where to Buy: Converse, Nike SNKRS, and select retailers
Update: Official Sneaker Debut at NBA All-Star Weekend
Shai Gilgeous-Alexander and Converse made waves at NBA All-Star Weekend by showcasing the SHAI 001 sneaker in the striking "Butter" colorway. SGA wore the shoes both on and off the court, giving fans their first real look at his highly anticipated debut signature model. The sneaker, featuring a puffed upper with a unique zipper system, is designed for both style and performance. It is expected to hit stores in Fall 2025 with a price tag of $130 USD.
Original Story: The First-Ever Shai Gilgeous-Alexander Signature Shoe
After years of collaboration with Converse, Shai Gilgeous-Alexander is finally releasing his first signature sneaker, the SHAI 001. This comes a year after he became the face of Converse Basketball, later taking on the role of creative director and unveiling his own SGA logo in December 2024.
The SHAI 001 is built for versatility, reflecting SGA’s dynamic playstyle. More than just a typical athlete endorsement, Shai was deeply involved in the design process, even submitting hand-drawn sketches that influenced the final product. The sneaker balances comfort, containment, durability, and performance, leveraging the advanced Nike and Converse technology to create a high-performance basketball shoe.
A Deep Dive into the Design
The SHAI 001 "Butter" features a monochromatic yellow upper with puffed details for added texture. A zipper-equipped winged shroud covers the sneaker’s inner bootie and Ghillie lacing system, allowing multiple styling options—fully zipped, half-zipped, or completely flipped down. The tongue features extra padding with SGA’s branding for a secure and comfortable fit.
Performance-wise, the sole unit includes a Zoom Air bag at the forefoot for explosive movement, while the radial traction outsole ensures quick cuts and fast acceleration on the court.
What’s Next?
SGA will continue to debut new SHAI 001 colorways throughout the season. While the "Butter" edition won’t be available for purchase until Fall 2025, fans in San Francisco can check out the SHAI 001 STUDIO pop-up for an exclusive first look. Stay tuned for more updates!
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