PUMA is stepping into the world of Squid Game with a special collection featuring three of their popular lifestyle sneakers. Set to release on December 12th, this new collaboration ties into the hype surrounding the second season of the hit Netflix show, which has already influenced various brands and collaborations. After seeing things like Squid Game Crocs, it's clear that Netflix is giving it all to promote the series, and PUMA’s partnership with Squid Game adds another exciting layer to this cultural phenomenon.
The PUMA Squid Game collection includes three iconic sneaker silhouettes: the Easy Rider, Palermo, and Suede Classic. Each of these sneakers takes inspiration from elements of the Squid Game universe, with designs that feature symbols and themes directly drawn from the series. Let’s take a closer look at each pair in the collection.
Starting with the Easy Rider, this sneaker is inspired by the contestant jumpsuits from Squid Game, which are green and red. The Easy Rider sneaker features an all-leather design, with these colors reflecting the jumpsuits worn by the characters. Inside the shoe, you’ll find a graphic that captures a key moment from the show — the animatronic overseer from the intense Red Light, Green Light scene. This graphic adds a cool touch, making it a must-have for Squid Game fans.
Next up is the PUMA Palermo, which comes in a stylish white and orange color combination. This sneaker stands out with a unique multi-color geometric pattern on the sock-liner, offering a bold and vibrant design. The shoe also features a gum sole, which ties in with the marble game scene from the first season of Squid Game. Though the exact inspiration for the Palermo hasn’t been revealed, it’s easy to see the connection with the show’s iconic moments.
Finally, there’s the PUMA Suede Classic, which features a softer, pastel color palette. The colors on this pair are said to reference the MC Escher-inspired staircase that contestants have to navigate in one of the most surreal scenes of the show. The combination of pastel shades gives the sneaker an eerie, dream-like quality, adding to the mystery and suspense that Squid Game is known for.
In addition to the sneakers, PUMA is also launching a Squid Game apparel line. This clothing collection will feature pieces that match the aesthetics of the footwear, giving fans a full Squid Game experience with both shoes and clothes. The full collection will be available for purchase starting December 12th.
As for pricing, the Easy Rider and Palermo will retail for $100 each, while the price for the Classic has yet to be announced. You can find these shoes on PUMA’s official website and in PUMA stores, as well as select retailers who will also carry the collection.
Whether you’re a sneakerhead, a Squid Game fan, or both, this collection is sure to be a hit. The unique designs and the link to one of the most talked-about TV shows make these sneakers a great addition to any collection. Don’t miss out — mark your calendars for December 12th and get ready to join the Squid Game craze with PUMA.
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