Deion Sanders, also known as Coach Prime, continues his successful partnership with Nike as he revisits his classic Air Diamond Turf silhouette. In 2025, Nike is set to release a special “Signing Day” colorway of the iconic sneaker, which pays tribute to Sanders’ NFL Draft Day look from 1989.
This black and metallic gold colorway captures the essence of Sanders’ memorable “Signing Day” moment. The sneaker features a sleek black leather base, accented with golden highlights on the Swoosh, strap windows, and tongue and heel branding. The “You Gotta Believe” motto, a phrase famously associated with Sanders, appears on the heel, adding a personal touch to the design.
Although Nike has not yet confirmed an exact release date, the Air Diamond Turf “Signing Day” is expected to drop in summer 2025. The sneaker will be available for $160 USD via Nike SNKRS and select retailers. Stay tuned for more details as the release approaches!
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